by Allyson Kane, Ruckus Media Staff Marketing Specialist
10/1/2010
The buzz is all around us! Just this week alone there have been numerous articles in the press about children and digital reading and how it's become not only a growing trend, but a plan for the future.
The New York Times ran an article this week based on a study released by Scholastic, the worlds largest publisher and distributer of children's books, that indicates 57% of children have shown interest in reading, and reading more often, on an electronic device. While only 25% of children in the study actually have read a book on an electronic device, it was found that a third of them would be more apt to read for fun if they could do so on an electronic device.
A Wall Street Journal blogger also posted about Scholastic's study, but took a different approach in that they specifically discussed the decreased interest in reading among boys as their interest in technology, gaming, and social networking increased. A potential solution presented here was to appeal to Dad's, and other role models that share the tech-gadget interest, and target eBooks to them. Also featured in that article? A screenshot from The Velveteen Rabbit, one of our soon-to-be-released storybook apps!
When I read through the study and the statistics and the clarifications/discussions that rose from its publication, I wondered what this means with regard to the constant evolution of techonology and the impact it has on our children, our future. I thought back to my own childhood when we were still using rotary phones and only had to dial four-digits to call someone across town. Now, the devices we carry in our pockets are used not only to call someone (10-digit minimum!), but are used for so much more!
The Ruckus Media apps, which are set to release in the coming weeks, cover all the bases. The traditional stories everyone loves combined with the best and latest technology everyone uses have finally been joined together to entertain and educate our children.
For more information and the latest news on the release of our apps, follow us on Twitter and Facebook!
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To read the entire study released by Scholastic, please click here.
A follow-up article on the study was posted by Digital Book World on Thursday.
